HÖGL STORIES
We love fashion! And that's why we want to share our passion for fashion, trends and, above all, shoes with you. We design collections that tell stories and products that you love for a lifetime. Immerse yourself in our world and be inspired by our stories about sustainability, fashion and, above all, the love for our shoes!
Current crush: our favourite designs from the current collection


The Högl team’s personal wish-list for the coming Spring/Summer season
You skipped a bag and we can plant 128 trees


For every shopping bag you did without last year, we donated to the Jane Goodall Institute-Austria. Thanks to your support, we are able to plant 128 trees for the reforestation project in Uganda.
Our top 5 trends in Spring 2021


When it’s the coldest season of the year, we’re always desperate for the time we can store away our winter jackets, hats and boots to make space for our spring wardrobe. We’ve put together a summary of the key spring trends and we’d also like to give you a quick preview of our S/S 2021 collection.
Our 4 favorites for packaging that nature and your loved ones will be happy about
Wrap gifts sustainably
Every year ... you can find artistic gifts wrapped in shimmering foil under the Christmas tree. Because let's be honest, we all love to receive an artfully wrapped gift with a striking bow and festive paper. But it is precisely these expensive papers or foils that are often not recyclable and contribute to global climate change.
Hiking in the snow: feel the winter sunshine with all your senses
Austria's winter wonderland
The crunch of snow under your feet, the wonderfully crisp winter air on your face, peace and quiet and beautiful nature. In times when going skiing has become a challenge, we need to find alternatives. We’d like to introduce you to the best winter activities in and around Austria, because exercising in the fresh air can free the body and the mind.
Recipes for a three-course Christmas menu
As restaurants are still closed at the moment, we’re trying to put together our own special Christmas menu to brighten up the holiday season, even if we won’t have our usual Christmas markets, parties or other festivities.
Homage to Empress Sisi and Franz: our favourite recipe for Austrian Kaiserschmarrn
Sweet dreams from Schärding in Austria
This year on Austrian National Day, the Högl team will be swapping the office for the kitchen and having a go at making the imperial dessert named after Empress Sisi’s husband Franz Josef I.
A spirited woman with a life full of misfortune
Romy Schneider –stunning, sensual, sensitive
With her beauty and talent, she touched the whole world. Romy Schneider went down in film history as a feminine style icon, but her professional success contrasted with repeated set-backs in her private life.
We plant trees in Uganda
Skip a bag and plant a tree
If you do not use any paper bag in our stores between October 1st and December 31st, 2020, we will donate 20 cents to the Jane Goodall Institute-Austria and plant trees in Uganda.
Women who changed the world - and inspired Högl
Feminine style icons of the 70s
It’s the influential personalities that bring an age to life. In the 70s, women like Bian-ca Jagger, Brigitte Bardot and Cher embodied everything the decade stood for.
Högl store in the RathausGalerien
First Högl partner store in Innsbruck
First Högl partner store in Innsbruck (Austria): Since September 10th, the Högl brand world will be presented in our new store in the RathausGalerien, right in the center of the city.
First Högl pop-up store in Linz
A special kind of shopping experience
The first Högl pop-up store in the Schuhhaus Eiler in Linz has opened. From September to November, models based on the current autumn / winter collection are presented with a new design concept in the style of the 1970s.
Nostalgia in every-day life
Vintage Hotspots in Austria
Who doesn't like indulging in cherished memories? Nostalgia makes happy. That's why we introduce you to the most beautiful retro excursion destinations in Austria.
85 years of Högl - 85 years of craftsmanship and creativity
Craftsmanship meets Innovation
In an interview with technical team leaders Daniel Fuchs and Johannes Hartinger, we take a look behind the scenes of Högl HQ and show how 85 years of Austrian craftsmanship combined with innovative technologies are the secret to ensuring maximum wearability.
An extravagant Högl unique model for our winner
Promotion "Favourite Shoe"
The winner of the Högl Design Challenge was a guest at our headquarters in Taufkirchen/Pram for one day and had the chance to witness live how her shoe sketch became reality.
85 years of Högl - 85 years of craftsmanship and creativity
Design-Talk
Designed in Austria: For our 85th anniversary, we’re taking a look behind the scenes and talking design with Jörg Reichelt, our head of design, and his team. Jörg, Daniela and Juliane tell us about what inspires them and about the stories behind our shoes.
Female sports legends that made history
Women on top
In fashion and in attitude, in working life and in sports, the 70s were an era of liberation – and liberated bodies! We’re bringing a hint of this free spirit to your shoe collection, with feminine retro sneakers inspired by women who revolutionised the world of sport.
Utility style – cool but feminine
Versatile summer style
Let us show you how to style one of this season’s hottest trends with just three everyday pieces.
Our planet, our future, our contribution
Together we plant 500 trees
Thanks to your support, we were able to advance the reforestation project in Uganda with a proud number of 500 trees.
Digital painting in the shoe factory outlet Taufkirchen
Timeless Beauty - a journey through time
In an interview, artist Gottfried Pammer explains the creative thoughts behind his paintings, which he will present from June 15-27 in the outlet of the Lorenz Shoe Group.
Feel-good footwear inspired by Bauhaus
Fresh as a Summer Breeze in your Wardrobe
It’ll come as no surprise to her followers that Missmondo loves colourful footwear. Now, of all times, we need jazzy contrasts to liven up our daily routine.
Elegant restraint
Minimalism: On Trend
Fashion blogger Viva_lamoda travelled all the way to the desert just to show us that less really is more in the world of fashion.
Fight boredome - build community
Community spirit in the time Coronavirus
Tips on how you can swap real-life getting together with friends, dinner dates, movie nights and fitness classes for the stay-at-home version, all the while doing your bit for your community.
Simple, cool and feminine
An "Essentials Look" that is far from basic
Trends aren’t anyone’s priority right now, but you can still create great looks with just a few wardrobe staples!


#hoglathome: How are the Högl team spending their free time at home?
Topfenstriezel with marzipan and pistachio filling
Social media manager Maria is baking an Austrian Topfenstriezel with marzipan and pistachio filling - and no need for yeast.
Fresh as a summer breeze
A stylish spring statement
Combining blue and white evokes Mediterranean flair, adding a care-free freshness to your summer looks.
Spring freshness
Nude heels: versatile everyday style
Feminine heels with cool jeans – this stylish contrast is bang on trend in the fashion world and perfect for this brighter season.
Seductive insights
Transparency is on trend
She's waited long enough: now it's time. Shortstoriesandskirts is letting spring into her wardrobe.
Easy breezy summer shoes
Högl heels in woven leather
The woven leather shoe is this spring’s fashion highlight. Missmondo has styled this it-piece just for you.
Inspired by nature
White sneakers for spring
Less is more! Natural fabrics, shapes and colours set the tone for this year’s summer fashion trends.
An effortless business look
Stylish in black and beige
Beige and black offer a wardrobe full of opportunities. These colours are utterly timeless and go with almost anything.
Högl meets Bauhaus
The Architecture of shoes
Every Högl shoe is a tangible fusion of fine art and craftsmanship: it is designed, constructed and hand-finished with passion.
A shoe last factory in the Bauhaus style
The Fagus Factory in Alfeld
For decades, Högl has sourced its shoe lasts from the world’s greatest manufacturer: the Fagus Factory in Alfeld.
Candy colours rosé and sage
Fashion 'Light'
Whenever we’re after a fresh and easy look, pastels are our go-to shades, adding a subtle warmth to our clothes and accessories.


Presenting the collection above Vienna's rooftops
Roadshow and Collection-Introduction in Vienna
Högl invited specialist retail partners and store managers to take a look at the new Högl Autumn/Winter 2020 collection among the clouds.
Bauhaus - the most important art school of the 20th century
Högl meets Bauhaus
When artists and craftspeople share a vision, unique creations are born – and this goes for Högl too!
A shoe-blast from the past!
Feminine Dad Sneakers by Högl
With the VISIONARY, a feminine reinterpretation of the dad sneaker, Högl proves that the 90s trend is far from ugly.