HÖGL STORIES

We love fashion! And that's why we want to share our passion for fashion, trends and, above all, shoes with you. We design collections that tell stories and products that you love for a lifetime. Immerse yourself in our world and be inspired by our stories about sustainability, fashion and, above all, the love for our shoes!

The Högl Spirit of Nature

An interview with our design team about our current collection.

The Easter holidays are just around the corner, so it’s time to get in the mood for spring and decorate your house with branches, flowers and Easter eggs. Here’s a great idea for anyone looking for unique and modern decorations: hand-painted Easter eggs with line drawings.

The Högl team’s personal wish-list for the coming Spring/Summer season.

For every shopping bag you did without last year, we donated to the Jane Goodall Institute-Austria. Thanks to your support, we are able to plant 128 trees for the reforestation project in Uganda.

Our Social Media Manager reveals her recipe for wild garlic risotto with roasted tomatoes.

Slow fashion trend: 5 tips for making your wardrobe more sustainable.

When it’s the coldest season of the year, we’re always desperate for the time we can store away our winter jackets, hats and boots to make space for our spring wardrobe. We’ve put together a summary of the key spring trends and we’d also like to give you a quick preview of our S/S 2021 collection.

Wrap gifts sustainably

Every year ... you can find artistic gifts wrapped in shimmering foil under the Christmas tree. Because let's be honest, we all love to receive an artfully wrapped gift with a striking bow and festive paper. But it is precisely these expensive papers or foils that are often not recyclable and contribute to global climate change.

Hiking in the snow: feel the winter sunshine with all your senses

Austria's winter wonderland

The crunch of snow under your feet, the wonderfully crisp winter air on your face, peace and quiet and beautiful nature. In times when going skiing has become a challenge, we need to find alternatives. We’d like to introduce you to the best winter activities in and around Austria, because exercising in the fresh air can free the body and the mind.

Recipes for a three-course Christmas menu

As restaurants are still closed at the moment, we’re trying to put together our own special Christmas menu to brighten up the holiday season, even if we won’t have our usual Christmas markets, parties or other festivities.

Homage to Empress Sisi and Franz: our favourite recipe for Austrian Kaiserschmarrn

Sweet dreams from Schärding in Austria

This year on Austrian National Day, the Högl team will be swapping the office for the kitchen and having a go at making the imperial dessert named after Empress Sisi’s husband Franz Josef I.

Romy Schneider –stunning, sensual, sensitive

With her beauty and talent, she touched the whole world. Romy Schneider went down in film history as a feminine style icon, but her professional success contrasted with repeated set-backs in her private life.

We plant trees in Uganda

Skip a bag and plant a tree

If you do not use any paper bag in our stores between October 1st and December 31st, 2020, we will donate 20 cents to the Jane Goodall Institute-Austria and plant trees in Uganda.

Feminine style icons of the 70s

It’s the influential personalities that bring an age to life. In the 70s, women like Bian-ca Jagger, Brigitte Bardot and Cher embodied everything the decade stood for.

Högl store in the RathausGalerien

First Högl partner store in Innsbruck

First Högl partner store in Innsbruck (Austria): Since September 10th, the Högl brand world will be presented in our new store in the RathausGalerien, right in the center of the city.

A special kind of shopping experience

The first Högl pop-up store in the Schuhhaus Eiler in Linz has opened. From September to November, models based on the current autumn / winter collection are presented with a new design concept in the style of the 1970s.

Nostalgia in every-day life

Vintage Hotspots in Austria

Who doesn't like indulging in cherished memories? Nostalgia makes happy. That's why we introduce you to the most beautiful retro excursion destinations in Austria.

Craftsmanship meets Innovation

In an interview with technical team leaders Daniel Fuchs and Johannes Hartinger, we take a look behind the scenes of Högl HQ and show how 85 years of Austrian craftsmanship combined with innovative technologies are the secret to ensuring maximum wearability.

An extravagant Högl unique model for our winner

Promotion "Favourite Shoe"

The winner of the Högl Design Challenge was a guest at our headquarters in Taufkirchen/Pram for one day and had the chance to witness live how her shoe sketch became reality.

Design-Talk

Designed in Austria: For our 85th anniversary, we’re taking a look behind the scenes and talking design with Jörg Reichelt, our head of design, and his team. Jörg, Daniela and Juliane tell us about what inspires them and about the stories behind our shoes.

Female sports legends that made history

Women on top

In fashion and in attitude, in working life and in sports, the 70s were an era of liberation – and liberated bodies! We’re bringing a hint of this free spirit to your shoe collection, with feminine retro sneakers inspired by women who revolutionised the world of sport.

Versatile summer style

Let us show you how to style one of this season’s hottest trends with just three everyday pieces.

Our planet, our future, our contribution

Together we plant 500 trees

Thanks to your support, we were able to advance the reforestation project in Uganda with a proud number of 500 trees.

Timeless Beauty - a journey through time

In an interview, artist Gottfried Pammer explains the creative thoughts behind his paintings, which he will present from June 15-27 in the outlet of the Lorenz Shoe Group.

Feel-good footwear inspired by Bauhaus

Fresh as a Summer Breeze in your Wardrobe

It’ll come as no surprise to her followers that Missmondo loves colourful footwear. Now, of all times, we need jazzy contrasts to liven up our daily routine.

Minimalism: On Trend

Fashion blogger Viva_lamoda travelled all the way to the desert just to show us that less really is more in the world of fashion.

Fight boredome - build community

Community spirit in the time Coronavirus

Tips on how you can swap real-life getting together with friends, dinner dates, movie nights and fitness classes for the stay-at-home version, all the while doing your bit for your community.

An "Essentials Look" that is far from basic

Trends aren’t anyone’s priority right now, but you can still create great looks with just a few wardrobe staples!

#hoglathome: How are the Högl team spending their free time at home?

Topfenstriezel with marzipan and pistachio filling

Social media manager Maria is baking an Austrian Topfenstriezel with marzipan and pistachio filling - and no need for yeast.

Change out of your pyjamas!

Feel good and look good at home

We’re staying at home. Keeping indoors every day has its challenges, but this feel-good look (bold with colour, but oh-so-easy) is just what the doctor ordered.