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We love fashion! And that's why we want to share our passion for fashion, trends and, above all, shoes with you. We design collections that tell stories and products that you love for a lifetime. Immerse yourself in our world and be inspired by our stories about sustainability, fashion and, above all, the love for our shoes!

Our top 5 fashion trends to follow in Autumn/Winter 2021

What’s coming and what’s still in? It’s probably the most exciting question at the start of every new season! Just for you, we’ve searched out the best catwalk and streetstyle looks for the coming autumn and winter, and they’ll all go perfectly with our new styles.

A picnic with vision

An event dedicated to nature, our HÖGLVISION picnics took place against picturesque backdrops, with stunning views from the top of Vyšehrad in Prague and the Kőhegy Budaörs in Budapest.

Time to shine

Temperatures are rising, evenings are getting longer and styling is becoming more glamorous again! Having spent a long time working from home – predominantly in loungewear and flats – we’re keener than ever to dust off our heels again. Whether you’re attending a wedding, heading to a bar or hosting a summer party at home with friends, a cocktail dress code with feminine chic and a touch of extravagance will guarantee you a stylish and self-assured look. 

Sculptured heels: art you can wear!

Sculptured heels, or ‘artsy heels’, are attracting a lot of attention at the moment, both on the catwalk and on the streets of the world’s fashion capitals. Sitting alongside the trend for minimalism, these new heels stand out as true works of art, making us smile with their shape and colour and turning any look into a fashion highlight.

Longing for Nature

A virtual trip to the Zagreb Forest Park – you can now enjoy our current S/S 2021 collection as a digital fashion show. Inspired by a love of nature, and working in collaboration with three Croatian designers, we’re presenting our shoes in a fairytale outdoor location.

The Högl Spirit of Nature

An interview with our design team about our current collection.

DIY Easter decorations: Painting Easter eggs with line art

The Easter holidays are just around the corner, so it’s time to get in the mood for spring and decorate your house with branches, flowers and Easter eggs. Here’s a great idea for anyone looking for unique and modern decorations: hand-painted Easter eggs with line drawings. 

Current crush: our favourite designs from the current collection

The Högl team’s personal wish-list for the coming Spring/Summer season.

You skipped a bag and we can plant 128 trees

For every shopping bag you did without last year, we donated to the Jane Goodall Institute-Austria. Thanks to your support, we are able to plant 128 trees for the reforestation project in Uganda.

Go greener: Tips for making your daily life more sustainable

There’s no Planet B! Fundamentally, everyone knows that we need to do something to stop the progress of climate change. We hope that our tips for making your daily life greener will inspire you to take small steps that, when added together, can achieve great things!

Leisure trend urban gardening

Urban gardening is helping nature return to the city. We’d like to share our best tips and tricks with you for transforming your city balcony into a feel-good oasis, while also doing the environment a favour.

Spring treat for the taste buds

Our Social Media Manager reveals her recipe for wild garlic risotto with roasted tomatoes.

Slow down your wardrobe

Slow fashion trend: 5 tips for making your wardrobe more sustainable.

Our top 5 trends in Spring 2021

When it’s the coldest season of the year, we’re always desperate for the time we can store away our winter jackets, hats and boots to make space for our spring wardrobe. We’ve put together a summary of the key spring trends and we’d also like to give you a quick preview of our S/S 2021 collection.

Our 4 favorites for packaging that nature and your loved ones will be happy about

Wrap gifts sustainably

Every year ... you can find artistic gifts wrapped in shimmering foil under the Christmas tree. Because let's be honest, we all love to receive an artfully wrapped gift with a striking bow and festive paper. But it is precisely these expensive papers or foils that are often not recyclable and contribute to global climate change.

Hiking in the snow: feel the winter sunshine with all your senses

Austria's winter wonderland

The crunch of snow under your feet, the wonderfully crisp winter air on your face, peace and quiet and beautiful nature. In times when going skiing has become a challenge, we need to find alternatives. We’d like to introduce you to the best winter activities in and around Austria, because exercising in the fresh air can free the body and the mind.

Recipes for a three-course Christmas menu

As restaurants are still closed at the moment, we’re trying to put together our own special Christmas menu to brighten up the holiday season, even if we won’t have our usual Christmas markets, parties or other festivities.

Homage to Empress Sisi and Franz: our favourite recipe for Austrian Kaiserschmarrn

Sweet dreams from Schärding in Austria

This year on Austrian National Day, the Högl team will be swapping the office for the kitchen and having a go at making the imperial dessert named after Empress Sisi’s husband Franz Josef I.

A spirited woman with a life full of misfortune

Romy Schneider –stunning, sensual, sensitive

With her beauty and talent, she touched the whole world. Romy Schneider went down in film history as a feminine style icon, but her professional success contrasted with repeated set-backs in her private life.

We plant trees in Uganda

Skip a bag and plant a tree

If you do not use any paper bag in our stores between October 1st and December 31st, 2020, we will donate 20 cents to the Jane Goodall Institute-Austria and plant trees in Uganda.

Women who changed the world - and inspired Högl

Feminine style icons of the 70s

It’s the influential personalities that bring an age to life. In the 70s, women like Bian-ca Jagger, Brigitte Bardot and Cher embodied everything the decade stood for.

Högl store in the RathausGalerien

First Högl partner store in Innsbruck

First Högl partner store in Innsbruck (Austria): Since September 10th, the Högl brand world will be presented in our new store in the RathausGalerien, right in the center of the city.

First Högl pop-up store in Linz

A special kind of shopping experience

The first Högl pop-up store in the Schuhhaus Eiler in Linz has opened. From September to November, models based on the current autumn / winter collection are presented with a new design concept in the style of the 1970s.

Nostalgia in every-day life

Vintage Hotspots in Austria

Who doesn't like indulging in cherished memories? Nostalgia makes happy. That's why we introduce you to the most beautiful retro excursion destinations in Austria.

85 years of Högl - 85 years of craftsmanship and creativity

Craftsmanship meets Innovation

In an interview with technical team leaders Daniel Fuchs and Johannes Hartinger, we take a look behind the scenes of Högl HQ and show how 85 years of Austrian craftsmanship combined with innovative technologies are the secret to ensuring maximum wearability.

An extravagant Högl unique model for our winner

Promotion "Favourite Shoe"

The winner of the Högl Design Challenge was a guest at our headquarters in Taufkirchen/Pram for one day and had the chance to witness live how her shoe sketch became reality.

85 years of Högl - 85 years of craftsmanship and creativity


Designed in Austria: For our 85th anniversary, we’re taking a look behind the scenes and talking design with Jörg Reichelt, our head of design, and his team. Jörg, Daniela and Juliane tell us about what inspires them and about the stories behind our shoes.

Female sports legends that made history

Women on top

In fashion and in attitude, in working life and in sports, the 70s were an era of liberation – and liberated bodies! We’re bringing a hint of this free spirit to your shoe collection, with feminine retro sneakers inspired by women who revolutionised the world of sport.

Utility style – cool but feminine

Versatile summer style

Let us show you how to style one of this season’s hottest trends with just three everyday pieces.

Our planet, our future, our contribution

Together we plant 500 trees

Thanks to your support, we were able to advance the reforestation project in Uganda with a proud number of 500 trees.

Digital painting in the shoe factory outlet Taufkirchen

Timeless Beauty - a journey through time

In an interview, artist Gottfried Pammer explains the creative thoughts behind his paintings, which he will present from June 15-27 in the outlet of the Lorenz Shoe Group.

Feel-good footwear inspired by Bauhaus

Fresh as a Summer Breeze in your Wardrobe

It’ll come as no surprise to her followers that Missmondo loves colourful footwear. Now, of all times, we need jazzy contrasts to liven up our daily routine.

Elegant restraint

Minimalism: On Trend

Fashion blogger Viva_lamoda travelled all the way to the desert just to show us that less really is more in the world of fashion.

Fight boredome - build community

Community spirit in the time Coronavirus

Tips on how you can swap real-life getting together with friends, dinner dates, movie nights and fitness classes for the stay-at-home version, all the while doing your bit for your community.

Simple, cool and feminine

An "Essentials Look" that is far from basic

Trends aren’t anyone’s priority right now, but you can still create great looks with just a few wardrobe staples!

#hoglathome: How are the Högl team spending their free time at home?

Topfenstriezel with marzipan and pistachio filling

Social media manager Maria is baking an Austrian Topfenstriezel with marzipan and pistachio filling - and no need for yeast.

Change out of your pyjamas!

Feel good and look good at home

We’re staying at home. Keeping indoors every day has its challenges, but this feel-good look (bold with colour, but oh-so-easy) is just what the doctor ordered.

Fresh as a summer breeze

A stylish spring statement

Combining blue and white evokes Mediterranean flair, adding a care-free freshness to your summer looks.

Spring freshness

Nude heels: versatile everyday style

Feminine heels with cool jeans – this stylish contrast is bang on trend in the fashion world and perfect for this brighter season.

Seductive insights

Transparency is on trend

She's waited long enough: now it's time. Shortstoriesandskirts is letting spring into her wardrobe.

Easy breezy summer shoes

Högl heels in woven leather

The woven leather shoe is this spring’s fashion highlight. Missmondo has styled this it-piece just for you.

Inspired by nature

White sneakers for spring

Less is more! Natural fabrics, shapes and colours set the tone for this year’s summer fashion trends.

An effortless business look

Stylish in black and beige

Beige and black offer a wardrobe full of opportunities. These colours are utterly timeless and go with almost anything.

Högl meets Bauhaus

The Architecture of shoes

Every Högl shoe is a tangible fusion of fine art and craftsmanship: it is designed, constructed and hand-finished with passion.

A shoe last factory in the Bauhaus style

The Fagus Factory in Alfeld

For decades, Högl has sourced its shoe lasts from the world’s greatest manufacturer: the Fagus Factory in Alfeld.

Candy colours rosé and sage

Fashion 'Light'

Whenever we’re after a fresh and easy look, pastels are our go-to shades, adding a subtle warmth to our clothes and accessories.

Presenting the collection above Vienna's rooftops

Roadshow and Collection-Introduction in Vienna

Högl invited specialist retail partners and store managers to take a look at the new Högl Autumn/Winter 2020 collection among the clouds.

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Bauhaus - the most important art school of the 20th century

Högl meets Bauhaus

When artists and craftspeople share a vision, unique creations are born – and this goes for Högl too!

A shoe-blast from the past!

Feminine Dad Sneakers by Högl

With the VISIONARY, a feminine reinterpretation of the dad sneaker, Högl proves that the 90s trend is far from ugly.