STEP INTO HER SHOES: Her style. Her story. Your inspiration.

Diana Hágerová

Super comfy yet stylish – our „Jimmy“ sneaker is Diana Hágerová’s go-to choice for everyday life. TV and radio host and communications expert, she values shoes that keep pace with her busy days.

© Michal Hudec

I am Diana Hágerová and for many years I have been working in hosting, television production, and the media industry. I have worked as a TV presenter and reporter, as well as a radio host. Later, I naturally transitioned into event hosting and projects that connect communication, emotion, and authentic contact with the audience. Professionally, I operate in the fields of media, public speaking, and working with people.

My journey began with the Miss Universe competition. Afterwards, I started working in television, where I gained my first major on-camera experience and learned how to perform under the pressure of live broadcasting. An important milestone in my life was the moment I became a mother. Naturally, my focus shifted, but the modern era–thanks to social media–has allowed me to stay connected with people and even create my own online “mini bubble” filled with energy and empathy.

Why is this shoe your personal favourite?
I am a practical woman who values comfort, and since I’m also a mother of two, sneakers are most often my go-to choice when it comes to shoes.

How would you style your favourite shoe in three different looks – e.g., for the office, the weekend, and an evening out?
If I were to style these sneakers into three different outfits, for the office - I would pair them with an A-line maxi skirt and a nice light sweater. For the weekend, I’d wear them with jeans, a tank top, and an open shirt layered on top. And for an evening out, I’d style them with a plaid suit.

What does Högl personally mean to you, and what do you particularly appreciate about the brand?
For me, Högl represents a combination of quality and exceptional comfort. It beautifully proves that when a shoe is stylish, it doesn’t have to be uncomfortable – quite the opposite. I also really appreciate that it’s a family-owned company.

How would you describe your personal style in three words – and why?
My style is minimalist, sometimes a little bold or playful. I enjoy dressing simply and I don’t spend much time choosing outfits, but every now and then I like to experiment with patterns or interesting cuts.

Which woman inspires you personally – in life, career, or style – and why?
The woman who has influenced me the most – professionally, personally, and stylistically – is my mother. She has incredible life values, for which I’m deeply grateful. She is highly career-driven, and I naturally adopted her style – in fact, it has become my own.

Is there any advice you would give other women about fashion and self confidence?
If I could give women one piece of advice, it would be this: don’t give in to short-lived trends that may not suit you. Instead, choose timeless pieces and styles that flatter your figure. When you feel good in what you wear, others perceive you differently – and so do you.