STEP INTO HER SHOES: Her style. Her story. Your inspiration.

Martina Neirabi-Sulák

For content creator and social media expert Martina Neirabi-Sulák, the „Allen“ loafer seamlessly blends elegance with unique comfort – a daily favourite for her busy days as a working mom.

© Niki Nagy

I’m Martina, a content creator and social media strategist, and a mother of two. Through my platforms, I share authentic lifestyle moments, fashion inspiration, and everyday elegance with a strong focus on quality and natural aesthetics. My journey started with building my own Instagram community, which grew into professional collaborations with brands. Today, I combine creativity with strategy, inspiring women to feel confident, feminine, and comfortable in their own style.

Why is this shoe your personal favourite?
Because it perfectly balances elegance and comfort — two things that are essential in my everyday life as a working mother and creator. I love pieces that look refined but still allow me to move freely throughout a busy day.

How would you style your favourite shoe in three different looks?
For the office: tailored trousers, a soft knit, and a structured blazer for a clean, confident look.
For the weekend: straight jeans, a simple white shirt, and minimal accessories for effortless chic.
For an evening out: a feminine midi dress with delicate jewellery — timeless and elegant.

What does Högl personally mean to you, and what do you particularly appreciate about the brand?
For me, Högl represents modern femininity, quality craftsmanship, and understated luxury. I appreciate the attention to detail and how the designs support a woman’s lifestyle — elegant but truly wearable.

How would you describe your personal style in three words — and why?
Feminine, natural, timeless. I love soft silhouettes and neutral tones that feel effortless and authentic, pieces that stay relevant beyond trends.

Which woman inspires you personally — in life, career, or style — and why?
I’m mostly inspired by real, everyday women who balance many roles with grace. Mothers, entrepreneurs, and creatives who stay authentic while building something meaningful motivate me the most.

Is there any advice you would give other women about fashion and self-confidence?
Choose pieces that make you feel comfortable first — confidence always starts there. Fashion shouldn’t be about hiding yourself but about highlighting who you already are.