Go slow for fashion

Sustainability starts with quality

In a world that seems to be spinning faster than ever, it is rare for us to find moments of relaxation. Stress is part of our everyday lives, everything seems so urgent and we hardly ever get any peace and quiet. The phenomenon of ‘fast fashion’ supports precisely this trend - fashion is increasingly gathering speed, trends follow one after the other, and it has become more and more important to stay up to date. Unfortunately, the fast-paced nature of the fashion industry means that fair working processes and transparent production conditions are sometimes neglected. We still live in a throwaway society, with many items of clothing being disposed of after only being worn once, maybe because they are already out of fashion or also because the quality leaves a lot to be desired.

This is the precisely why the Slow Fashion movement is campaigning to raise awareness among the public about where their products come from and what impact their consumption is having on the world. As a family-run company, we are aware of our responsibility to the environment, which is why our European production has always been resource-friendly and why we still rely on handcrafted quality – because the longer-lasting a product is, the more sustainable it is too.
Slow fashion also means conscious shopping, but without losing the fun of enjoying fashion and trends! The most important thing is appreciating our favourites. After all, the plan is for them to stay with us for a long time.


Go slow and make your wardrobe easy! With all of the stress that we have in our daily lives, we don’t need the added pressure of constantly having to keep up with the times. Think about the clothes you most enjoy wearing. Which ones are versatile, timeless and can be worn for years to come? Go for quality over quantity, even if it seems to be more expensive to begin with – if you look at it over the lifetime of your favourite pieces, it’s an investment that is well worth it. With conscious shopping, you can also avoid making those few bad purchases, saving you money, but also time, because you won’t need to spend hours in front of your wardrobe every morning when you already know exactly which pieces look good together.

Shoes and accessories by Högl have always been a timeless statement of style, so sustainability is nothing new for us; it has always been a priority. In our current Autumn/Winter collection, we have focussed on creating timeless silhouettes with a stylish twist, a relaxed chic that will outlast all other trends while still moving with the times. That’s why we believe these designs are an essential part of any wardrobe that is committed to sustainability:

These newly interpreted classics are modern, but still timelessly elegant, and they will fit perfectly with more casual styling. The three-dimensional quilted leather is bang on trend and adds an avant-garde touch to the collection. Smart elegance shines through with its minimalist versatility, ensuring these designs are high-quality everyday companions that we will enjoy wearing for a long to come. 


Decide what you really want, what actually suits you and then wow everyone with your self-assured style, instead of just chasing every new trend.
We need to go back to more moments in our daily lives when we can slow down, find small oases of calm and focus on the things that really matter. Why don’t we start with our wardrobe?