How do designs come about? Where do you get your inspiration?
Jörg: The idea is the starting point. We think of different themes, and these lead to corresponding moods, materials and colour charts, and eventually to the styles for each collection. I get inspiration from all sorts of things. Nature, music and film all play an important part. The current Autumn/Winter 20/21 collection was inspired by 1970s jet set style.
Daniela: Firstly, I do research via the platforms of various fashion forums, and we also go to the big fashion cities like Paris and Milan and visit fashion shows, as well as analysing what we see on the streets.
Juliane: I think I store up lots of things visually in my head, either from trend pools online, or from what I notice on foreign visitors’’ feet at the airport, for example. I combine these images from my subconscious mind with my own tastes, always keeping our Högl customers in mind. This combination always creates something new and ensures ideas are unique. Overall, many decisions are made as a team, particularly at the collection meetings we’ve already mentioned, together with our friendly Managing Director Gerhard Bachmaier and our longstanding freelance shoe designer Simone Gronchi from Italy. We make such a great team - we complement each other beautifully and inspire each other.