STEP INTO HER SHOES: Her style. Her story. Your inspiration.

Bianca Schwarzjirg

For Bianca Schwarzjirg, entrepreneur and TV anchor of „Café Puls“, our „Teri“ model brings together everything she loves: a casual, modern style paired with exceptional comfort.

© Dominique Hammer

Bianca Schwarzjirg is a TV anchor for the breakfast show Café Puls on ProSieben, Sat.1, and PULS 4, and has been one of the channel’s most prominent faces for many years.

Together with her husband and daughter, she lives between Vienna and Bad Gastein, where she is also active as an entrepreneur: with Villa Rosa, she runs her own guesthouse in Bad Gastein – a place that stands for warmth, tranquility, and Alpine joie de vivre. In 2025, she founded the HER.izon Women Summit, which took place for the first time in October of the same year, connecting, inspiring, and empowering women from all walks of life.

Why is this particular shoe your personal favorite?
For me, this shoe combines everything I love: a casual, modern style and, at the same time, an amazing wearing comfort. It carries me comfortably and stylishly through spring and into summer – effortless, yet absolutely chic.

How would you style your favorite shoe in three different looks – e.g., for the office, weekend, evening?
At the office, I pair it with a knee-length skirt and a classic blouse – feminine and professional at the same time. On weekends, I love wearing it with an oversized, flowing maxi dress for a relaxed, fashionable look. In the evening, I prefer something more elegant: for example, a fitted brown dress or a chic 7/8-length pant paired with a soft cashmere sweater.

What do you personally associate with Högl – and what do you particularly appreciate about the brand?
cularly I associate Högl with high-quality Austrian craftsmanship and timeless elegance. I particularly appreciate the quality, durability, and the great feeling of wearing a traditional Austrian brand.

How would you describe your personal style in three words – and why?
Classic, sporty, and elegant. I love timeless cuts, but I also value a certain casualness – and a touch of elegance must never be missing from any look.

Which woman inspires you personally – in life, in your career, or in style – and why?
I am inspired by women who are authentic and true to themselves. Women with edges and character, with personality and heart – who stand by who they are and, precisely because of that, have a special aura.

Is there anything you would like to share with otIs other women about fashion and confidence?
her Wear what truly makes you feel comfortable. Fashion should bring joy and enhance your self-confidence. Our gut feeling usually knows exactly what suits us – we just have to listen to it.