Feel Good Diary 2

feel-good diary, August 2016

What, you make clothes? I often hear this question, accompanied by an astonished look. Yes, I’ve been an entrepreneur and designer for more than two years now, creating daywear and business dresses alongside my work as a TV presenter.
For me, having my label, AMCO, is a dream come true, as fashion has always been a passion of mine. This was a huge challenge, especially in the beginning, because I had to really learn the ropes in this new role.
But I have my husband at my side. He’s an IT and marketing expert and plays a major role in our success. And it really is the case that everything runs much more smoothly when you’re doing something you’re passionate about - even during the tough times.

In July I had the chance to present my designs at my first fashion show for Platform Fashion in Düsseldorf. During endless days of preparation and sleepless nights, I was constantly worried about whether the attendees would like my dresses and the show.
Högl supported me with my preparations. The models – some of whom weren’t professionals, they were normal ladies – even had the chance to wear the new designs from the autumn/winter collection. They strutted their stuff along the catwalk with confidence and unbelievable ease. In all of this excitement, it goes without saying that comfortable but stylish shoes were particularly important. And what can I say... it was a great success! ;-)

I'm really pleased with the successful collaboration between Högl and AMCO. I offer high-quality feminine clothes for confident women, which can be worn during the day or even of an evening. Högl has the perfect shoes for any occasion to match: classic heels for the office, summer sandals for the next party or even comfortable trainers that go great with dresses.
I'm looking forward to further amazing projects. Things are looking exciting!

Annett Möller

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