Warm memories of Högl
Mighty shoes for a mighty woman
Like mother, like daughter – Elena Zlenko’s passion for Högl shoes began when she was a child.
Elena Zlenko is a sports acrobatics trainer and director of the Federation of Trampoline and Sports Acrobatics in Russian Novocherkassk, as well as Deputy Head of the Olympic Reserve Sports School and Deputy Chairwoman of the Public Chamber of the Rostov region. She has warm memories of her childhood and feels nostalgic every time she goes to a Högl store.
When I was a child in the USSR in the 80s, I saw how happy and excited my mum was when she managed to get Austrian boots. I held on to this memory, and in autumn 2008, after having won the ‘I Give my Heart to Children’ competition for extra-curricular teachers throughout Russia, I went to a shopping mall to find something special to wear for my award ceremony. It didn’t take long: the first store that I saw was Högl. I went in, looked around the shelves and found out that it was an Austrian shoe brand
. Without any hesitation, I bought some fashionable black boots
. The Rostov Governor’s Award was a starting point for me on the path to becoming a public figure at the forefront of the region’s sports. And I am glad that Högl was there for me at that time.
“When I was a child in the USSR in the 80s, I saw how happy and excited my mum was when she managed to get Austrian boots.(…) in autumn 2008, I went to a shopping mall to find something special to wear for my award ceremony. It didn’t take long: the first store that I saw was Högl.”
Since then, I’ve been a loyal Högl customer, and my wardrobe is brimming with new summer, mid-season and winter shoes. I can say with confidence that Högl shoes are not only high quality, but also unbeatable for comfort and durability. I adore suede boots and thigh-high boots, but my leather sandals have also served me really well for 4 years. In Högl I feel comfortable all the time – whether I’m at a sports festival or a regional political event.
I would love the Högl network to expand so that more and more women have the opportunity to become familiar with impeccable comfort and flawless design. Yes, of course, it doesn’t come cheap, but rest assured – my Austrian favourites are absolutely worth it!
All the best,
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