Shadi Pouyazadeh-Schmidt has been a styling expert for the Austrian TV channel PULS4 since 2007. In that time, she has taken care of finding the right outfits for the PULS4 presenters, managed shows and also steps in front of the camera herself as the on-screen face for fashion trends. Through her extensive network, she often works in collaboration with others, not only supporting Austrian businesses but also working with international labels. In 2017, she was awarded the Medienhermes prize for outstanding journalistic achievement as a trend journalist and styling expert.
Even as a small child, I used to secretly try on my mother’s clothes in front of the mirror. She was very fashion-conscious and loved to shop. I was fascinated by this huge wardrobe, stuffed full of dresses in a wide range of fabrics and patterns, elegant coats with sophisticated buttons, glittering jewellery and striking handbags and shoes.
After a few years in the fashion industry, I went freelance as a make-up artist and interior designer. I organised fashion shows at events, arranged styling corners and lots more. At some point, someone from the TV station, then still called Pulse TV, approached me and I thought, why not just try it for 6 months? Those 6 months became 12 years. My job is my passion, and fashion never goes out of fashion!
"My job is my passion, and fashion never goes out of fashion"
Her work is her passion: Shadi Pouyazadeh Schmidt is at hand to provide PULS4 presenters with help and advice.
As I’m an absolute shoe fetishist myself (I own over 200 pairs of shoes), finding suitable shoe suppliers for our presenters and programmes is particularly important to me. As Högl is known for its comfortable and elegant shoes, we started working in partnership some years ago. When presenters are in front of the camera for a long time, it’s important that they feel comfortable. Not just in their clothes, but above all in the right shoes. For women, wearing the right shoes not only improves posture, but the few extra centimetres also boost self-confidence.
I almost exclusively wear high-heels myself, because I’m very small and they make me appear taller in front of the camera. Obviously, this means I’ve accumulated quite a few pairs over the years. For me, each pair is something special because, in my opinion, shoes are not only the most beautiful accessory, they also tell you a lot about someone’s personality. So every time I meet someone, regardless of whether it’s a man or woman, I always notice their shoes. I assume other people do exactly the same with me too, especially as I’m seen as a kind of role model for viewers.
This autumn, ankle boots are an absolute must-have for me. They’re super comfortable and ideally suited for sunny autumnal days. As I also like to make a statement with my shoes, I chose Högl ankle boots
with a special highlight.
I love striking details like these column heels in matt gold. They are very artistically decorated with grooves and don’t appear bulky, despite the block shape. The shaft also has a very slim cut, making the ankle boots look extremely elegant.
"I love striking details like these column heels in matt gold. They are very artistically decorated with grooves and don’t appear bulky, despite the block shape. The shaft also has a very slim cut, making the ankle boots look extremely elegant."
The gold column heels are real eye-catchers.
That’s why these boots
are my absolute favourite shoes this year, to accompany me on many occasions. Regardless of whether I’m off to the playground with my son, meeting friends for dinner or due in front of or behind the camera, these ankle boots add the perfect final touch to my outfits. I just need to change the outfit, depending on whether I want a more casual or elegant look, and the boots will do the rest ;)
Have fun styling your favourite shoes!