Högl’s Blogger Camp in Vienna
Fashion bloggers on the trail of Austrian craftsmanship
The Högl bloggers spent three days in Vienna and discovered all the best places for seeing historical Viennese art and architecture.
It was that time of year again! The Högl family got together for their annual Blogger Camp. Everyone was overjoyed to meet up again in person! And the sense of anticipation among the 10 Högl bloggers from Austria, Germany, Russia and Slovakia, as well as the Högl team, was just as evident.
The event focussed on the current campaign with its themes of Austrian craftsmanship’s heritage, founded in tradition, and of modern, self-assured women who have the courage to flaunt their personalities.
Viennese culture - in Högl shoes
Stop 1: picking up shoes at the Högl store
The first appointment in the schedule was at Högl’s flagship store on the Graben, in central Vienna. There, the bloggers received the shoes they had all selected from the current Högl collection. They had each chosen the shoe styles that best reflected their personality in advance, to fit in with the slogan ‘Be Your Own Muse’. To go with the shoes, they had already put together some expressive looks and packed them to bring on the trip.
Stop 2: a meet & greet with young designers
The tour continued with the shuttle bus to the Hetzendorf Fashion School in Schloss Hetzendorf. When they arrived, the young fashion designers were already waiting in the magnificent ballroom to ask the bloggers a few questions about fashion and social media. It soon became clear that networking is essential for anyone hoping to make it as a designer, and platforms like Instagram, Facebook or blogs are the perfect stage for getting noticed.
Stop 3: Schönbrunn Palace & Gloriette
The next day, we headed out again, this time to one of the most beautiful baroque locations in Europe: Schönbrunn Palace
. Looking round the Austrian dynasty’s magnificent state rooms, it was easy to feel transported back to grander times ‘at court’. On the way up to lunch at the impressive Gloriette, we crossed the palace grounds with their impressive fountains, statues and monuments. This provided the perfect backdrop for some beautiful images of the Högl shoe masterpieces.
Stop 4: vintage sightseeing tour of Vienna
Vienna is full of impressive buildings and historic monuments. To give the bloggers an overview, a very special sightseeing tour was planned for them. A nostalgic bus from bygone days took them around Vienna’s city centre.
Stop 5: an operetta - ‘Die Fledermaus’
Johann Strauss' masterpiece ‘Die Fledermaus’ is just as much a part of Vienna as the giant ferris wheel is part of the Prater. The operetta premiered at the Vienna Volksoper in 1874 and, even now, it is still performed regularly to appreciative audiences. Its mixture of opera, theatre and comedy ensured laughter and entertainment for everyone all evening. It was definitely one of the highlights of this year's Blogger Camp!
Stop 6: Schloss Hof
On the last day, the group’s itinerary headed out of Vienna, towards the Slovakian border. The destination was the largest of the six Marchfeld castles, Schloss Hof. This magical baroque spot was actually the shooting location for the Högl Autumn/Winter 2019 collection campaign - and now the bloggers had their chance to enjoy this breathtaking setting.
Lunch at the palace’s “Zum weissen Pfau” restaurant was followed by a tour of the state rooms. Prince Eugene's idyllic country estate is a unique place, especially for keen photographers!
All the bloggers featured the three-day event live on their Instagram accounts, using the ‘shooting time’ in the schedule to get some great shots with their Högl shoes. So you can look forward to seeing many more stunning looks and inspiration from gorgeous Vienna!
All the best,
The HÖGL team
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