Högl’s Blogger Camp in Vienna

Fashion bloggers on the trail of Austrian craftsmanship

The Högl bloggers spent three days in Vienna and discovered all the best places for seeing historical Viennese art and architecture.

It was that time of year again! The Högl family got together for their annual Blogger Camp. Everyone was overjoyed to meet up again in person! And the sense of anticipation among the 10 Högl bloggers from Austria, Germany, Russia and Slovakia, as well as the Högl team, was just as evident.

The event focussed on the current campaign with its themes of Austrian craftsmanship’s heritage, founded in tradition, and of modern, self-assured women who have the courage to flaunt their personalities.

Viennese culture - in Högl shoes
Missmondo, shortstoriesandskirts, lesfactoryfemmes, fashiontweed, julietta_mademoiselle, as well as jmpmonique from Slovakia and yesdressnostress and alinacharova from Russia, all joined Högl on the trail of Viennese art and architecture history. The cultural metropolis of Vienna was ready to show off its best side and reveal its imperial charm to them. The international influencers enjoyed three days of Austrian hospitality in the classic Grand Ferdinand Hotel.
The bloggers stayed in the famous hotel Grand Ferdinand.
Located on the magnificent Ringstrasse, the Grand Ferdinand is one of the hotels most steeped in tradition in the centre of Vienna.
You can experience austrian cultur in the hotel Grand Ferdinand.
The Grand Ferdinand offers Austrian culture and the highest standards of service. The interior design embodies the Viennese elegance of years gone by.
Stop 1: picking up shoes at the Högl store
The first appointment in the schedule was at Högl’s flagship store on the Graben, in central Vienna. There, the bloggers received the shoes they had all selected from the current Högl collection. They had each chosen the shoe styles that best reflected their personality in advance, to fit in with the slogan ‘Be Your Own Muse’. To go with the shoes, they had already put together some expressive looks and packed them to bring on the trip.
The bloggers posing in the Högl flagshipstore in Vienna.
At Högl’s flagship store on the Graben in Vienna, the Högl bloggers each received their shoes: (from left to right) jmpmonique, missmondo, yesdressnostress, lesfactoryfemmes, Högl CEO Gerhard Bachmaier, fashiontweed, julietta_mademoiselle, shortstoriesandskirts, Högl PR-Manager Judith Hübner.
Two bloggers are chatting and looking for shoes.
Fashiontweed and Deea from lesfactoryfemmes discuss the looks they want to wear with their new Högl shoes.
Two bloggers with her bags full of new shoes.
Jmpmonique and yesdressnostress have already packed their bags, ready for the trip to the Hetzendorf Fashion School.
Stop 2: a meet & greet with young designers
The tour continued with the shuttle bus to the Hetzendorf Fashion School in Schloss Hetzendorf. When they arrived, the young fashion designers were already waiting in the magnificent ballroom to ask the bloggers a few questions about fashion and social media. It soon became clear that networking is essential for anyone hoping to make it as a designer, and platforms like Instagram, Facebook or blogs are the perfect stage for getting noticed.
In the art school Hetzendorf bloggers met students and asked each other questions.
Question and answer session with the students of the Hetzendorf Fashion School: the bloggers explained the vital role of social media networking to the aspiring fashion designers.
Julietta-mademoiselle wears the Glammy sneakers by Högl.
Julietta_mademoiselle made the most of her time in Schloss Hetzendorf’s ballroom by showcasing her Högl sneakers GLAMMY.
Juliette_mademoiselle wears the Glammy sneakers by Högl.
Arts meets fashion: teamed with a classic outfit, and in a Baroque setting, this GLAMMY sneaker with its fashionable leopard-print details attracts all the attention.
Stop 3: Schönbrunn Palace & Gloriette

The next day, we headed out again, this time to one of the most beautiful baroque locations in Europe: Schönbrunn Palace. Looking round the Austrian dynasty’s magnificent state rooms, it was easy to feel transported back to grander times ‘at court’. On the way up to lunch at the impressive Gloriette, we crossed the palace grounds with their impressive fountains, statues and monuments. This provided the perfect backdrop for some beautiful images of the Högl shoe masterpieces.
The Heritage bootees from the current collection are an absolute highlight.
Sparkling heels by Högl.
Sparkling heels by Högl in front of a statue.
Stop 4: vintage sightseeing tour of Vienna

Vienna is full of impressive buildings and historic monuments. To give the bloggers an overview, a very special sightseeing tour was planned for them. A nostalgic bus from bygone days took them around Vienna’s city centre.
The bloggers on a city tour with an oldtimer bus.
The city tour in the historic original vintage bus was a resounding success.
The famous Secession in Vienna.
It provided a great overview of the most significant architectural masterpieces in Vienna's city centre.
The bloggers from the Högl bloggercamp in a restored oldtimerbus.
The lovingly restored original vintage bus took them along the Ringstrasse, past the Hofburg, the Secession, the State Opera and many more impressive sights.
Stop 5: an operetta - ‘Die Fledermaus’

Johann Strauss' masterpiece ‘Die Fledermaus’ is just as much a part of Vienna as the giant ferris wheel is part of the Prater. The operetta premiered at the Vienna Volksoper in 1874 and, even now, it is still performed regularly to appreciative audiences. Its mixture of opera, theatre and comedy ensured laughter and entertainment for everyone all evening. It was definitely one of the highlights of this year's Blogger Camp!
In the Vienna State Opera an opera was visited.
The Vienna Volksoper, steeped in tradition, is a great venue for operettas, operas, musicals and ballet performances.
Stop 6: Schloss Hof

On the last day, the group’s itinerary headed out of Vienna, towards the Slovakian border. The destination was the largest of the six Marchfeld castles, Schloss Hof. This magical baroque spot was actually the shooting location for the Högl Autumn/Winter 2019 collection campaign - and now the bloggers had their chance to enjoy this breathtaking setting.
The bloggers visited Schloss Hof.
The baroque palace complex, featuring the palace building itself and a baroque garden with seven terraces going from east to west.
Missmondo wears the Högl bootees Moto in Schloss Hof.
Missmondo showed off her MOTO ankle boots at their best in the grounds of Schloss Hof.
Lunch at the palace’s “Zum weissen Pfau” restaurant was followed by a tour of the state rooms. Prince Eugene's idyllic country estate is a unique place, especially for keen photographers!
The Sala terrena in Schloss Hof.
The Sala Terrena, a hall located on the ground floor, forms a link between the palace’s architecture and the nature of the gardens.
The velvet balerinas Allure by Högl in an atmospheric atmosphere in Schloss Hof.
In the palace’s banqueting hall, classicism’s formality is clearly recognisable. The elaborate stucco decor came into its own as the perfect backdrop for these ALLURE ballerinas.
All the bloggers featured the three-day event live on their Instagram accounts, using the ‘shooting time’ in the schedule to get some great shots with their Högl shoes. So you can look forward to seeing many more stunning looks and inspiration from gorgeous Vienna!
All the best,
The HÖGL team
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