Högl at MICAM Milano
‘All about Nature’ and ‘Easy Going’ cause a sensation
A resounding success for the launch of this year's collection at MICAM!
From 15th to 18th September, the Högl sales team from Austria, Russia and China launched the new spring/summer 2020 collection to great acclaim at MICAM in Milan! International customers old and new from practically all over Europe came to the stand at the trade fair, along with many visitors from China, Mongolia and Australia. Reactions to the new consciously natural, understated spring/summer collection were consistently positive.
"We appreciate the good communication and close working relationships we have with our trading partners worldwide, on such an important international platform. We were very pleased with how things went at the fair and the reception we received, and we’re looking forward to a successful spring/summer season in 2020," said Bernd Grillitsch, Sales Director Wholesale.
Trading partners were particularly enthusiastic about the new range of colours, including the soft natural shades of milk, nougat and sage, and also gave very positive feedback about the expanded range of feminine ‘Easy Going’ styles. The new collection focuses on fresh sneaker shapes in natural colours and materials, which emphasise the brand’s feminine yet sporty signature style. The colourful summer styles in the ‘Cuba Mixed Patterns’ range, both eye-catching and on trend, also appeared on many order forms.
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