Young designers on the HÖGL set

Handmade outfits at the editorial photo shoot

For three students from the Hetzendorf Fashion School, it was a dream come true: seeing their own designs at an international photo shoot.

This year’s shoot for the forthcoming Högl Autumn/Winter 2019 collection campaign took place in the middle of April, at Schloss Hof, situated east of Vienna, with its imposing rooms and extensive baroque gardens. Originally built as Prince Eugene's country estate, in many ways it is similar to the famous Schloss Belvedere, its counterpart in the city of Vienna. The Austrian model Ilvie Wittek posed as the face of the new campaign, while Andreas Ortner, the globally successful fashion photographer and also a native Austrian, was behind the camera.
 
At the shoot for the editorial, the outfits were just as much a focal point as the new Högl designs. Young designers from the Hetzendorf Fashion School, Wirat Tengchiang, Lena Ruan and Yolanda Quan, were winners of a creative competition for the school’s students, earning the chance to turn their elaborate designs into reality. They produced five looks around the theme of 'Modern Muses', developed from decoratively printed fabrics and unique material combinations, reminiscent of Gustav Klimt’s paintings and the Art Nouveau style. At the photo shoot in the Sala Terrena, the impressive hall that forms a link between the palace’s architecture and the garden’s natural scenery, the students were able to gain some experience of being styling assistants.
 
The Team of young designer at the set.
The young Hetzendorf Fashion School designers arrived on the Högl set, with their teachers also coming along for support. They were soon arranging their outfits on the models and watching over photographer Andreas Ortner’s shoulder.
 
Yolanda Quan at the editorial shoot with the two models.
Young designer Yolanda Quan with her artful creations. Some sections of the outfit, like the blazer with the Högl ‘H’ design and the transparent blouse, are made of jersey.
Fashion student Lena Ruan at the editorial shooting with the two models.
Fashion student Lena Ruan was inspired by Gustav Klimt's designs, and she transformed the models into modern muses.
Wirat Tenchiang with the two models at the editorial shooting.
Perfection, down to the last detail.  Wirat Tenchiang designed an avant-garde outfit, inspired by hip-hop style and Asian culture.

Högl’s head of marketing Tanja Thurner and stylist Birgit Schlotterbeck were clearly very pleased with the outcome of the editorial photoshoot: "We were thrilled with the results of the design competition and the outfits that were created in such a short time. The students have put a lot of time and energy into this project and they have worked out their designs with great attention to detail - it was instantly noticeable. They are also getting first impressions and valuable experience of an international fashion shoot through this collaboration."
 
The new Högl collection and campaign will be launched in July 2019.
You might also be interested in
blog image

Högl at Gallery SHOES 2019

At the international shoe fair, Högl introduced their new collection in an installation complete with blocks of real ice.

Read more
blog image

A life en vogue

Fashion is Katya Bolshova’s life. She runs her own label, and her passion is clearly visible.

Read more
blog image

Colourful houses just like in the Caribbean

Located on the banks of the River Inn, the centre of Schärding is a Baroque jewel. The atmosphere in this picturesque old town is vibrant, cheerful and simply delightful.

Read more