Högl at Gallery SHOES 2019

An icy display at the Düsseldorf trade fair

At the international shoe fair, Högl introduced their new collection in an installation complete with blocks of real ice.

Gallery SHOES is an integral part of the annual exhibition calendar for the Högl brand. The focus is always on this fair, as it’s where the new collections are unveiled to an international audience.

As just one out of 500 exhibiting brands, Högl once again rose to the challenge of showcasing the brand in an emotive way that stood out from the crowd. A wintry installation, complete with real blocks of ice, put the new Högl autumn/winter 2019 collection into context and captivated the trade visitors.
The Högl exhibition stand at Gallery Shoes.
An icy installation provided the perfect platform for displaying the Goretex® wind- and weather-proof models in Högl’s autumn/winter 2019 collection.
Some Högl shoes were encased in real ice blocks.
Encased in real ice blocks: how Högl showed off their winter designs to trade visitors.
Because the format was so successful last time, Marc Cain put on a fashion show in the Kaltstahlhalle’s fashion lifestyle corner for a second time. Wearing the key designs from the new Högl collection, the models took to the catwalk and the fashion show became a focus of attention, providing the shoe trade with a trend preview of highlights for the coming season.
 
CEO Gerhard Bachmaier surrounded by Marc Cain models on stage.
CEO Gerhard Bachmaier surrounded by Marc Cain models.
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