Roadshow and collection introduction in Vienna

Presenting the collection above Vienna’s rooftops

Högl invited specialist retail partners and store managers to take a look at the new Högl Autumn/Winter 2020 collection among the clouds.

A warm welcome to our venue: Wolke 19! Between the 24th and 29th January, anyone wanting to admire the new Högl Autumn/Winter 2020 collection had to take a lift up to the heavens. The upcoming collection was presented, not at the company’s headquarters in Taufkirchen as usual, but from the nineteenth floor of the Ares Tower in Vienna. The venue, a large space bathed in light, with a picturesque view of the Viennese skyline, was the perfect environment to show off the new shoe designs.

The new Högl Autumn/Winter 2020 Collection will go on sale in July, but shoe retailers are already deciding which Högl designs to stock.

Während das Högl Vertriebsteam über 5 Tage hinweg zahlreiche Fachhandelspartner empfing und betreute, hieß das Retail-Team die Storemanager aller Högl Filialen willkommen. Gemeinsam wurde sich auf die anlaufende Sommer-Saison eingestimmt und an die bevorstehende Herbst-Saison herangetastet. Von den neuen Designs und Trends inspiriert, konnten die Storemanager in einem Fashionworkshop ihr modisches Gespür unter Beweis stellen und die vielen Kombinationsmöglichkeiten der Högl Modelle herausarbeiten.

Eszter Cselényi, the founder of the Hungarian fashion label CELENI, hosted a fashion workshop with the Högl store managers. They received useful tips on how to offer their customers fashion advice.